Cancer Treatment Centers of America has a few big national agencies to do their campaigns, but they need someone they can trust locally too. What started out as patches for program ads turned into an idea for a training program that’s a “Treasure Hunt” for new employees to go around the hospital finding QR codes linked to videos of how to carry out CTCA’s “Mother Standard”. From that success, I went on to create, and produce more successful work. Just reciently directing a 10 minute film, “Welcome to CTCA Philadelphia”, where I got to show off my city and a great client to out of town patients.